OFFICIALLY LAUNCHING IN SRI LANKA
DECEMBER 2026
Some Korean skincare brands build a following slowly. Dr. Althea did it with one cream. The 345 Relief Cream became one of the most talked-about moisturizers in K-beauty, and its simple white tube is now a familiar sight in skincare routines around the world.
This December, Dr. Althea arrives in Sri Lanka with 17 products. The brand launches officially at ORION XO.
Here is everything you need to know before launch day: the story behind the brand, the woman who founded it, the awards it has won, what customers around the world are saying, the full Sri Lanka line-up, and why Dr. Althea suits Sri Lankan skin so well.
DR. ALTHEA AT A GLANCE
- Founded: 2014, South Korea
- Founder: Evelyn Lee
- Company: The Pure Lab Co., Ltd.
- Philosophy: Only Essentials. Gently Effective.
- Made for: sensitive, acne-prone, and barrier-stressed skin
- Hero products: 345 Relief Cream and 147 Barrier Cream
- Global ambassador: Jang Won-young of IVE
- Awards: 7 awards and honors across the US, UK, and Korea
- Sold by: Ulta Beauty, Olive Young, Nykaa, YesStyle, Amazon, iHerb, and more
- Sri Lanka launch: December, officially at ORION XO
- Launch line-up: 17 products across creams, serums, mists, cleansers, sunscreens, and masks
The story behind Dr. Althea
Dr. Althea began with a personal skin journey. Founder Evelyn Lee started the brand in 2014, inspired by her own skin concerns and experiences. Her mission was clear: to carefully develop skincare that is effective yet gentle, addresses sensitive skin concerns, and supports long-term skin health.
The name is inspired by Althea, the Greek goddess of healing. It reflects what the brand wants for your skin: not a dramatic overhaul, but care that helps it restore, recover, and protect itself.

Dr. Althea through the years
2014
Founder Evelyn Lee launches Dr. Althea in South Korea.
2019
The brand wins the 2019 Seoul Award and launches its PRO LAB series of low-irritation skincare.
2019 to 2020
Dr. Althea enters Japan and expands into Europe, including Poland, Spain, Italy, and Germany.
2025
The 345 Relief Cream wins at the UK's Beauty Awards and is named at the Olive Young Awards. The Jelly Seal Dewy Mask wins Best Face Mask at Who What Wear UK.
2026
Jang Won-young of IVE becomes a global ambassador, the 345 Relief Cream wins at the NewBeauty Awards, and The Pure Lab prepares to move its headquarters to Park One in Yeouido, Seoul's financial district.
December 2026
Dr. Althea launches officially in Sri Lanka at ORION XO with 17 products.
The Dr. Althea PRO LAB series: low-irritation skincare for sensitive skin, launched in 2019
Only Essentials. Gently Effective.
Dr. Althea describes itself as a derma skincare brand grounded in clinical research. Its approach is simple: minimalist formulas, inspired by nature, with only the ingredients that skin really needs.
- Minimalist formulas: fewer, well-chosen ingredients mean fewer chances of irritation.
- Nature-inspired ingredients: Centella, green tea, sea buckthorn, and rice appear across the range.
- Clinically tested: the 345 Relief Cream is clinically tested as non-comedogenic, and the 147 Barrier Cream is tested for sensitive skin, both by the Korea Institute of Dermatological Sciences.
- Fewer triggers: the 345 Relief Cream has no added oils or essential oils, and the 147 Barrier Cream is fragrance-free.
- Vegan-focused: the brand describes itself as a vegan skincare brand.
Instead of launching dozens of trend products, Dr. Althea is best known for a small number of focused products that each solve one clear skin concern.
A global brand with a K-pop face
In February 2026, Dr. Althea named Jang Won-young of the K-pop group IVE as its global ambassador. She was chosen for her ability to connect with a new generation of skincare lovers around the world and for reflecting the brand's clean beauty values.
Her campaign moves away from her glamorous stage image and shows her in quiet, everyday moments, reflecting the brand's message: When Skin Heals, You Bloom.
Go behind the scenes of Jang Won-young's Dr. Althea shoot:
Award-winning skincare
Dr. Althea has been recognized by beauty editors and expert judges in the US and UK, by Korea's biggest beauty retailer, and by Korean consumers.
🏆
NEWBEAUTY · USA
2026 Beauty Awards
Winner: Best Moisturizer for Acne-Prone Skin
345 Relief Cream
🏆
THE BEAUTY AWARDS · UK
2025 Winner
Skin Soothing Savior
345 Relief Cream
🏆
WHO WHAT WEAR · UK
Next in Beauty Awards 2025
Winner: Best Face Mask
Jelly Seal Dewy Mask
🏅
OLIVE YOUNG · KOREA
Olive Young Awards 2025
Rising category
345 Relief Cream
🏅
GLOWPICK · KOREA
Glowpick Awards
Award winner
Dr. Althea
🎖️
THE BEAUTY AWARDS · UK
2025 Highly Commended
Cleansing Champion
Pore Refresh Grinding Cleansing Balm
🎖️
SEOUL · KOREA
2019 Seoul Award
Brand award
Dr. Althea
- NewBeauty 2026 Beauty Awards (USA): the US beauty authority named the 345 Relief Cream its best moisturizer for acne-prone skin. NewBeauty's senior beauty editor praised it for not clogging pores while helping even skin tone and fade post-acne dark spots.
- The Beauty Awards 2025 (UK): the 345 Relief Cream won the Skin Soothing Saviour category, and the Pore Refresh Grinding Cleansing Balm was Highly Commended in the Cleansing Champion category.
- Who What Wear UK Next in Beauty Awards 2025: the Jelly Seal Dewy Mask was named Best Face Mask. The judges were impressed by how hydrated and plump their skin felt, even the next day.
- Olive Young Awards 2025 (Korea): at Korea's largest health and beauty retailer, the 345 Relief Cream was named in the Rising category, which recognizes the products gaining the most momentum.
- Glowpick Awards (Korea): Dr. Althea is a Glowpick Award winner on Korea's leading consumer beauty review platform, where awards are driven by real user reviews.
- 2019 Seoul Award (Korea): an early recognition of the brand in its home city, five years after it was founded.
Three of these award winners are part of the Sri Lanka launch: the 345 Relief Cream, the Jelly Seal Dewy Mask, and the Pore Refresh Grinding Cleansing Balm.
As seen in the media
In a single Amazon Prime Day week, the 345 Relief Cream and Pure Grinding Cleansing Balm were featured in more than 30 media outlets and a segment on the US TODAY Show.
What the world is saying
The 345 Relief Cream has built its reputation the hard way: through real customers, across many countries and stores.
40,000+
Amazon US shoppers bought the 345 Relief Cream in one month.
4,800+
customer ratings across 8 stores in 4 countries
7
awards and honors in the US, UK, and Korea
- Amazon US: In May 2026, SheKnows reported that more than 40,000 Amazon shoppers bought the 345 Relief Cream in a single month.
- Nykaa, India: our neighbors are fans too. The 345 Relief Cream has more than 3,000 ratings on India's leading beauty retailer.
- Korea: On Glowpick, the 345 Relief Cream Mist ranks among the top cream mists in its category.
- YesStyle: The 345 Relief Cream has earned a place on YesStyle's bestseller list.
- Beauty editors: UK beauty site Cosmetify rated the 345 Relief Cream 9 out of 10.
Customer ratings around the world
At the time of writing:
| Product | Store | Rating | Ratings |
|---|---|---|---|
| 345 Relief Cream | Nykaa (India) | 4.3 / 5 | 3,022 |
| Vitamin C Boosting Serum | Dr. Althea global store | 4.8 / 5 | 381 |
| 147 Barrier Cream | Dr. Althea global store | 4.8 / 5 | 364 |
| Pure Grinding Cleansing Balm | Dr. Althea global store | 4.8 / 5 | 251 |
| 345 Relief Cream | Glowpick (Korea) | 4.65 / 5 | 232 |
| 345 Relief Cream Mist | Dr. Althea global store | 4.9 / 5 | 222 |
| 345 Relief Cream | Walmart (US) | 4.5 / 5 | 193 |
| 345 Relief Cream Mist | Glowpick (Korea) | 4.65 / 5 | 142 |
| 345 Relief Cream Mist | Musinsa (Korea) | 4.8 / 5 | 58 |
| Total ratings | 4,865 | ||
What customers love most
Across stores like iHerb, Nykaa, Glowpick, Walmart, and Amazon, the same themes come up again and again in customer reviews of the 345 Relief Cream:
- The texture: light, silky, and fast-absorbing, with no sticky or greasy feel
- Calming redness: many reviewers say it soothes irritated skin, especially after exfoliating
- Safe for breakout-prone skin: it is often described as a moisturizer acne-prone skin can actually trust
- Slowly fading marks: some reviewers notice post-acne marks gradually looking less visible with regular use
An honest note: every skin is different. A small number of reviewers report stinging or irritation, and some older reviews refer to the previous formula. The 345 Relief Cream has since been renewed. As with any new product, patch test first.
WHAT DO THE NUMBERS MEAN?
Dr. Althea names its hero creams after their formulas.
- 345: 3 blemish-care ingredients, 4 nourishing ingredients, and 5 soothing ingredients
- 147: 1 barrier-care ingredient, 4 nourishing ingredients, and 7 hydrating ingredients
One look at the name tells you what the cream is built to do.
Meet the hero products.

345 Relief Cream: the icon

The one that made the brand famous and a multi-award winner in the US, UK, and Korea. A lightweight daily moisturizer for acne-prone and sensitive skin, made to calm post-breakout redness, smooth uneven texture, and help lingering marks look less visible.
- Key ingredients: niacinamide, resveratrol, centella, madecassoside, and ceramide NP
- Texture: light and non-greasy, ideal for humid weather
- Best for: oily, combination, acne-prone, and sensitive skin

147 Barrier Cream: the deep hydrator

The richer sister. A deeply hydrating, fragrance-free cream for dry, tight, or flaky skin with a weakened barrier.
- Key ingredients: ectoin, ceramide NP, squalane, betaine, and many forms of hyaluronic acid
- Texture: rich and cushiony, but not heavy or greasy
- Best for: dry, dehydrated, and sensitive skin, and skin that dries out in air-conditioning

345 Relief Cream Mist: moisture on the go

A two-layer face mist that combines a cream layer and an essence layer in one fine spray. Unlike a basic water mist, it gives both refreshing hydration and light nourishment.
- Key ingredients: panthenol, hyaluronic acid, centella, madecassoside, and rice extract
- How to use: shake well, hold about 20 cm from your face, and mist after cleansing, between skincare steps, or over makeup
- Best for: skin that feels tight by the afternoon, and anyone working in air-conditioning
Pure Grinding Cleansing Balm: gentle makeup removal

Sri Lanka's sun means daily sunscreen, and sunscreen needs to be removed properly at night. This balm melts away sunscreen, makeup, and even waterproof formulas, then rinses clean without leaving skin tight.
- Only 14 ingredients: including madecassoside, centella, green tea seed oil, and grape seed oil
- Hygienic grinder: twist the jar to dispense a fresh portion, with no fingers or spatula in the balm
- How to use: massage onto dry skin, add a little water until it turns milky, then rinse
Vitamin C Boosting Serum: for dark spots and dullness

Made for dark spots, post-blemish marks, dullness, and uneven tone, some of the most common skin concerns in Sri Lanka.
- 5% niacinamide: helps improve the look of uneven tone
- 2% tranexamic acid: targets visible dark spots and lingering marks
- Alpha arbutin: supports brighter-looking skin
- 63% sea buckthorn water: a botanical base for the formula
- No artificial colours or scents
Tip: if you are new to vitamin C, start every other day. When you use it in the morning, always finish with sunscreen.
The full Sri Lanka launch line-up
Dr. Althea arrives in Sri Lanka with 17 products, covering every step of a complete routine.
17
products
6
categories
3
award winners
CLEANSERS (2)
- Pure Grinding Cleansing Balm: a gentle 14-ingredient balm that melts away sunscreen, makeup, and waterproof formulas.
- Pore Refresh Grinding Cleansing Balm: with green tea extract and guaiazulene for deeper pore cleansing and oil control. Highly Commended at the UK's Beauty Awards 2025.
MISTS (2)
- 345 Relief Cream Mist: a two-layer cream and essence mist for calming hydration anytime, even over makeup.
- Aqua Marine Jelly Mist: a cooling mist with vegan PDRN and deep sea water for an instant, bouncy, dewy glow.
SERUMS (3)
- Vitamin C Boosting Serum: 5% niacinamide and 2% tranexamic acid for dark spots, post-acne marks, and dullness.
- Gentle Vitamin C Serum: a beginner-friendly vitamin C serum with niacinamide, made for sensitive skin.
- Aqua Marine Deep Serum: a fast-absorbing, non-greasy serum for long-lasting hydration and a glowy, dewy finish.
CREAMS (4)
- 345 Relief Cream: the award-winning lightweight moisturiser for post-breakout, acne-prone, and sensitive skin.
- 147 Barrier Cream: a rich, fragrance-free cream for dry, tight, and sensitive skin.
- Aqua Marine Watery Cream: a lightweight watery cream with a non-greasy finish, for long-lasting hydration and barrier care.
- PDRN Reju 5000 Cream: an intensive cream for extra soothing and elasticity support.

SUNSCREENS (2)
- Green Tea Fresh Sunscreen: SPF50+ PA++++ with a lightweight, watery texture, green tea leaf water, and centella. Ideal for oily, sensitive, and redness-prone skin.
- Aqua Glowing Sunscreen: SPF50+ PA++++ with a light cream texture that hydrates and leaves a healthy glow. Ideal for dry skin.
SHEET MASKS (4)
- Jelly Seal Dewy Mask: a serum-drenched mask for deep hydration and a plump, dewy look. Winner of Best Face Mask at Who What Wear UK's Next in Beauty Awards 2025.
- Cushion Veil Calming Mask: for calming stressed, sensitive skin.
- Aqua Blue Hydration Mask: for a quick boost of hydration.
- Vita Glow Mask: for dull, tired skin that needs a glow.
Why Sri Lankan skin will love Dr. Althea
- Humidity: heavy creams feel unbearable in Sri Lanka's heat. The 345 Relief Cream and Aqua Marine Watery Cream are light enough for hot, sticky days.
- Post-acne marks: marks left after breakouts are one of the most common skin concerns here, and exactly what the 345 line and Vitamin C Boosting Serum are made for.
- Air-conditioning: long hours in air-conditioned offices, cars, and bedrooms leave skin tight. That is where the 147 Barrier Cream and the mists come in.
- Daily sunscreen: two SPF50+ PA++++ sunscreens for every skin type, and two cleansing balms to remove them gently every night.
- Sensitive skin: heat, sun, and pollution make skin react easily. Gentle, low-trigger formulas help.
- Proven in South Asia: with thousands of ratings on India's Nykaa, the 345 Relief Cream is already trusted in a climate much like ours.

A simple Dr. Althea routine for Sri Lanka
Morning
- Gentle cleanser
- 345 Relief Cream Mist
- Vitamin C Boosting Serum, if you have dark spots
- 345 Relief Cream
- Green Tea Fresh Sunscreen for oily skin, or Aqua Glowing Sunscreen for dry skin
Night
- Pure Grinding Cleansing Balm to remove sunscreen and makeup
- Gentle water-based cleanser
- 345 Relief Cream, or 147 Barrier Cream if your skin feels dry
Once or twice a week
- A Dr. Althea sheet mask, such as the Jelly Seal Dewy Mask

Which one should you start with?
- Oily or combination skin with post-acne marks: 345 Relief Cream
- Dry, tight, or flaky skin: 147 Barrier Cream
- Dehydrated skin that wants a dewy glow: Aqua Marine Deep Serum and Watery Cream
- Dark spots and dullness: Vitamin C Boosting Serum
- New to vitamin C or very sensitive: Gentle Vitamin C Serum
- Skin that feels dry by afternoon: 345 Relief Cream Mist
- Daily sun protection: Green Tea Fresh Sunscreen or Aqua Glowing Sunscreen
- Daily sunscreen or makeup wearer: Pure Grinding Cleansing Balm
The Dr. Althea gallery
A closer look at the textures, details, and quiet, minimal style that make Dr. Althea instantly recognisable.
Why wait for the official launch?
Popular Korean brands are often copied, and products bought through unofficial channels may be old, stored in heat, or not genuine at all. Heat is especially hard on skincare in Sri Lanka. When a brand launches officially, you know exactly where your product came from and how it was handled on the way to you.
How to get ready for launch
- Know your skin type: oily, combination, dry, or sensitive. It decides which cream you need.
- List your main concern: post-acne marks, dryness, dark spots, or sensitivity.
- Keep your routine simple: a gentle cleanser, one serum, a moisturiser, and sunscreen is enough.
- Plan to patch test: try any new product on your jawline for a few days before using it all over.
සිංහලෙන් කෙටියෙන්
කොරියාවේ ජනප්රිය සමේ රැකවරණ සන්නාමයක් වන Dr. Althea, මෙම දෙසැම්බර් මාසයේදී ORION XO හරහා නිල වශයෙන් ශ්රී ලංකාවට පැමිණේ.
- 345 Relief Cream: කුරුලෑ ඇතිවන සහ සංවේදී සමට සැහැල්ලු මොයිස්චරයිසරයකි. කුරුලෑවලින් පසු ඇතිවන රතු පැහැය සහ ලප අඩු කිරීමට උපකාරී වේ.
- 147 Barrier Cream: වියළි සහ සංවේදී සමට ගැඹුරින් තෙතමනය ලබා දෙන ක්රීමයකි. වායුසමීකරණය නිසා වියළී යන සමට ඉතා සුදුසුය.
- 345 Relief Cream Mist: දවස පුරා ඕනෑම වේලාවක සමට තෙතමනය ලබා දෙන මිස්ට් එකකි.
- Vitamin C Boosting Serum: අඳුරු ලප සහ අසමාන සමේ පැහැය සඳහා සෙරමයකි.
නිකුත් කරන දිනය දැනගැනීමට අපගේ Instagram හෝ WhatsApp හරහා සම්බන්ධ වන්න.
Frequently asked questions
When will Dr. Althea be available in Sri Lanka?
Dr. Althea launches officially at ORION XO in December.
How many products are launching?
17 products: cleansers, mists, serums, creams, sunscreens, and sheet masks.
Which product should I try first?
If your skin is oily, combination, or has post-acne marks, start with the 345 Relief Cream. If it is dry or sensitive, start with the 147 Barrier Cream.
Is Dr. Althea suitable for sensitive skin?
Yes. The brand focuses on sensitive, acne-prone, and barrier-stressed skin. As with any new product, patch test first.
Is Dr. Althea suitable for men?
Yes. Skin concerns like post-acne marks, dark spots, and dryness affect everyone.
Can I use Dr. Althea with my other Korean skincare?
Yes. The creams work as the last step of most routines, and the mists and cleansing balms fit easily around the products you already use.
COMING TO SRI LANKA · DECEMBER 2026
Want to know the moment Dr. Althea arrives? Follow us on Instagram or WhatsApp us on +94 77 846 5000.












































