Collection: Purito Seoul

Discover Purito Seoul, a contemporary K-beauty... Read More

Discover Purito Seoul, a contemporary K-beauty brand rooted in purity, transparency, and nature. Inspired by the Korean word 정화 ("purification") and the character 土 ("earth"), Purito reflects a commitment to clean, minimal formulations that care for both the skin and the planet.

Harnessing powerful natural ingredients, such as Centella Asiatica, Deep Sea Water, Jeju Hydrangea, and Damyang Bamboo, Purito offers gentle yet effective solutions for hydration, sensitivity, aging, and skin barrier repair. Every product is vegan, cruelty-free, and eco-conscious, with recyclable packaging and simple, honest formulations.

In Sri Lanka, we are the sole authorized distributor of Purito, offering only authentic, NMRA-approved skincare that guarantees safety, quality, and trust with every purchase.